PSA
Living Proof
Every young woman deserves the chance to see her potential reflected back at her. Living Proof shines a light on the mission of Yes, M.I.S.S. Inc., sharing the stories of mentees and mentors whose experiences demonstrate the power of mentorship, opportunity, and representation in shaping future leaders.
Role
Strategist
Graphic Designer
Team
Duration
Tools
/the_problem
Young women in under-resourced communities do not have the space to explore and discover career path possibilities after high school and college.
/the_insight
Adults see in Yes, M.I.S.S. Inc. what they lacked growing up and feel inspired to provide it for others.
/the_solution
Yes, M.I.S.S. Inc. offers the opportunities of career path exploration and discovery for young women through resources which were inaccessible to previous generations.
/jobs_to_be_done
/job-1
Engage new participants by showcasing how their voices and aspirations actively shape the program experience from day one.
/job-2
Showcase how fostering lasting bonds and success starts with training college interns and professional mentors to deliver consistent, relationship-based support rooted in sisterhood.
/job-3
Leverage community care by engaging alumni, parents, and partners in visible ways that reinforce Yes, M.I.S.S. Inc. as a trusted, generational resource.
/goals
/goal-1
Build Sisterhood
That Sustains Success
/goal-2
Transform Care into Real Change
/goal-3
Let Girls Lead The Way
Key Takeaways
/key-takeaway-1
Adults recognize the value of programs like Yes, M.I.S.S. Inc. because they personally know what it’s like to grow up without them.
/key-takeaway-2
Empowering young women today means honoring the dreams and unmet needs of those who came before.
/key-takeaway-3
Community support — through time, mentorship, or donations — helps build lasting impact for generations to come.
Living Proof
This 30 second PSA spotlights testimonial-based experiences of mentees and mentors as part of the Yes, M.I.S.S. Inc. program to show sisterhood and community. It also speaks to how the opportunities and guidance provided by Yes, M.I.S.S. Inc. helps shape the futures of young girls… that they are living proof.
Strategy Manifesto
Remembering What We Needed. Becoming Who They Deserve.
Reflect on the resilience and drive of adults who grew up without the guidance of Yes, M.I.S.S. Inc. and the community it builds.
The Facts
