UX/UI Design
Postmates
With the rise of competitors like UberEats, Grubhub, and DoorDash, Postmates lost its place as the go-to food delivery app. Our team set out to redefine the platform by integrating community-driven features, playful UI, and enhanced customization to reestablish Postmates as a top choice for modern users.
Role
UX Research
UI Design
Copywriting
Prototyping
Competitor Analysis
User Testing
Feature Development
Team
Kimiko Stuhr
McKenzie Noble
Paola Rendón Márquez
Duration
4 months
Tools
Miro
Figma
Adobe CC
Problem
Postmates is no longer the first-choice delivery app, as competitors offer more streamlined experiences. To reclaim its space, Postmates needs to provide a more engaging, user-friendly, and community-driven experience.
Insight
Users crave connection and personalization in their food delivery experiences. By fostering community, simplifying customization, and making the platform more playful, Postmates can create a more engaging and user-centric experience.
Solution
We redesigned the Postmates app with two new features that prioritize exploration, customization, and social interaction. The result is an app that feels fresh, fun, and uniquely tailored to each user’s preferences.
Speed Mating
An intuitive way to streamline preferences, making ordering faster and more personalized.
My Mates
A social feature that allows users to share and discover new foods with friends.
Takeaways
Our redesign emphasized customization and community, making Postmates a more engaging platform. Through user research, we identified key pain points and introduced features that enhance personalization, social interaction, and transparency. The new design creates a bold, user-friendly experience that encourages exploration.
Next Steps
Moving forward, continuous user testing and feedback collection will help refine features and improve usability. Expanding personalization options and enhancing community-driven interactions will further solidify Postmates as a go-to delivery platform.
