Cross Brand Campaign
Duo After Death
Gamers are deeply immersed in their favorite worlds, but what if language learning became a vital part of survival? "Duo After Death" seamlessly integrates Duolingo into gameplay, turning language mastery into the key to escaping supernatural threats in Phasmophobia.
Role
Copywriting
Storyboarding
Motion Graphics
Team
Gabriella Ramirez
Paola Rendón Márquez
Duration
2 months
Tools
Figma
Adobe CC
Problem
Gen Z and millennials love gaming, but traditional language learning methods struggle to capture their attention. To drive engagement, Duolingo needs an innovative way to connect with their existing passions.
Insight
Gamers thrive on challenge and immersion—if language learning becomes essential to survival in a game they love, they’ll be more motivated to engage with it.
Solution
"Duo After Death" transforms language learning into a thrilling, high-stakes experience. Players must decode ghostly messages in various languages, respond correctly, and outsmart Duo the Owl to survive—making language acquisition an unforgettable part of gameplay.
The Kings of Twitch
My team and I explored various gaming communities by analyzing top-streamed games on Twitch. After extensive research, we identified Phasmophobia as the perfect fit due to its passionate and engaged player base. By integrating Duolingo into this immersive horror experience, we aimed to show how language learning could enhance gameplay while deepening player engagement.
Duo Integration into Phasmophobia
Takeaways
Our research confirmed that integrating language learning into gaming can create a more immersive and dynamic experience for players. By leveraging Phasmophobia’s engaged community, we demonstrated how Duolingo can enhance gameplay while making language acquisition more interactive and fun. This project highlighted the potential for educational tools to seamlessly blend into entertainment, keeping players engaged in new and meaningful ways.
Next Steps
Expanding on this concept, we could explore partnerships with other multiplayer games to further integrate language learning into different genres. Conducting user testing and gathering player feedback would help refine the experience, ensuring that language learning remains both challenging and rewarding. Additionally, implementing adaptive difficulty and real-time feedback could enhance the learning process, making it even more intuitive for gamers.
