Product Design
SUDA: Protest Safety
Activism is a powerful tool for change, but participating in protests comes with risks. SUDA is designed to bridge the gap between activism and safety, providing tools that keep participants connected, informed, and prepared while fostering a sense of community and collaboration.
/role
UX Research
Ui Design
Design System
Copywriting
Motion Design
Prototyping
/team
Gabriella Ramirez
/duration
5 months
/tools
Miro
Figma
Adobe CC
ProtoPie
/the_problem
Protesters often face safety risks, communication barriers, and uncertainty when participating in demonstrations, making it difficult to stay connected and informed in real time.
/the_insight
Activists need more than just passion—they need reliable tools that enhance safety, coordination, and knowledge-sharing to create a more effective and empowered movement.
/the_solution
SUDA is a platform built for safe and informed activism. With real-time location sharing, community collaboration features, and expert safety resources, SUDA empowers activists to stay connected, protected, and prepared while driving meaningful change.
Competitor Analysis
We extensively researched and studied the different forms of competitors to our potential product. These potential competitors ranged from literature to social media platforms to tv and radio outlets.
POVs and How Might We
We explored the challenges of protest safety and community-building, focusing on making safety education more accessible, fostering connections among like-minded activists, and ensuring users can look out for one another. Through our research, we identified key concerns—like fear of the unknown, safety for families, and the need for stronger networks—that informed our approach to designing a solution that empowers and connects protesters.
/features
/features-LiveTrack
/features-Community Connect
/features-ProTips
/takeaways
Our user-centric design approach created a seamless experience tailored to diverse protester needs. By simplifying the user journey, we prioritized safety with accessible emergency features while ensuring efficient information architecture for quick decision-making. Personalization options further enhanced user engagement, making SUDA an intuitive and supportive tool for activists.
/next-steps
To refine SUDA further, we will continue gathering user feedback to optimize features and improve usability. Future iterations will focus on expanding customization options, enhancing real-time safety tools, and integrating new ways for users to connect and collaborate. Our commitment to continuous improvement ensures the app remains relevant and responsive to evolving user needs.
